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Browse Directory>   Business Solutions>  Sales and Marketing>  Marketing Resource Management
 
ALL RESULTS SOFTWARE SERVICES & RESELLERS HARDWARE RESEARCH LIBRARY
 
Browse Results  1 - 7 of 7
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Infor Outbound Marketing - Best Practices for Working with Very Large Campaigns by Infor
December 2008 - (Free Research) This white paper outlined several best practices that will dramatically improve the performance and usability of the system when working with very large campaigns.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Gartner Research: Zip from 0 to 90 in Four Easy Steps with a Marketing Maturity Model by Aprimo, Inc.
November 2008 - (Free Research) The MOMM presents a more realistic view of the journey and benefits, by using the MOMM marketing executive can evaluate where they are and develop a specific roadmap for investments in people, process and technology.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Gartner's Magic Quadrant for Marketing Resource Management by Aprimo, Inc.
June 2008 - (Free Research) MRM is a set of processes and capabilities designed to enhance a company's ability to orchestrate and optimize internal and external marketing resources.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Warner Bros. Case Study by Aprimo, Inc.
November 2008 - (Free Research) Warner Bros. implemented Aprimo's Marketing Resource Management solution, which helped them to combine Aprimo with Sales Data and streamline its domestic theatrical media planning, placement and execution with finance and auditing processes.
(CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Enterprises Marketing Management Technology Delivers a World Class Dealer Marketing Program to Maximize Brand Equity by Aprimo, Inc.
November 2008 - (Free Research) Honda selected Aprimo solutions, which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level, maximizes marketing returns and hence shareholder value.
(CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

An Introduction to the World Digital Asset Management Market by EMC Corporation
March 2008 - (Free Research) DAM is defined as a value chain of software products that enable the archival and management of digitized content.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

A Robust Idea-to-Launch System for Conceiving, Creating & Delivering New Products by CA
December 2008 - (Free Research) Listen to the first of this three-part webcast series with Dr. Robert G. Cooper, President of the Product Development Institute, as he discusses how to quickly and efficiently conceive, create and deliver new products.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

1 - 7 of 7

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